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InterVIEWS


Struggling with your purpose statement? The words are not the problem
It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up...
Catharine Wright
Aug 18, 20182 min read
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Should a decline in trust of social media affect how small businesses use it?
For many years, a key reason I’ve encouraged small businesses to use social media to build visibility and influence with customers has...
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Aug 17, 20184 min read
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Your business needs a social media policy: Here’s five rules that should be in it
In the height of the marriage equality debate last year, a small Canberra-based business found itself faced with a flurry of both...
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Aug 17, 20183 min read
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